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Conozca el laboratorio de usabilidad de la Universidad Nacional de Colombia


UBICACIÓN

El laboratorio de usabilidad de la Universidad Nacional se encuentra localizado al interior del Laboratorio de Ergonomía y Factores Humanos de la Escuela de Diseño Industrial, edificio de Arquitectura.


Vista superior: área de usuario y área de observación
Área para el usuario (izquierda), área para los observadores y administradores (derecha)


DESCRIPCIÓN

Son aproximadamente 36 metros cuadrados enmarcados en forma circular y divididos desde el centro en tres áreas,  asi: área usuario, espacio para observadores y sala de trabajo grupal.

En el área de observación pueden trabajar cómodamente dos administradores y hasta 8 observadores.


Usuario y vistas frontal, lateral, superior y de la pantalla en la que esta trabajando
Usuario y planos de observación: frontal, lateral, superior y de la pantalla en la que él esta trabajando

 


RECURSOS

3 cámaras de observación, software MORAE, área de reuniones y documentación bibliográfica.

 

Entendiendo a los usuarios

Entendiendo a los usuarios - Morae - Tech Smith

APLICACIÓN
Es posible registrar los movimientos y expresiones del usuario desde tres perspectivas diferentes, frontal, lateral y superior.

El software MORAE, permite grabar y comentar en tiempo real las diferentes expresiones y solicitudes de los usuarios.

Es posible hacer observaciones muy exáctas sobre uso de software, páginas web, multimedia, asi como de variado tipo de prototipos tridimensionales y en papel.


CONTÁCTO:

Ricardo Ruiz
Director del laboratorio de Ergonomía y Factores Humanos
Escuela de Diseño Industrial
Universidad Nacional de Colombia
Tel: 3165000   ext:12607

Mónica Forero D.
Docente Universidad Nacional
mforerod@unal.edu.co

Cada diseñador es hijo de su tiempo, pero camina sobre las victorias de sus maestros

Caminando sobre la gran muralla china. Foto: Mónica Forero 2010

Caminando sobre la gran muralla china. Foto: Mónica Forero 2010

Sin duda le debemos gratitud a nuestros maestros por haber abierto el camino para que puedieramos ser diseñadores. Sin duda fué una lucha dolorosa, argumentando cada día en una sociedad cerrada y conservadora para poder hacer un libro con espacios generosos,  para adquirir nuevas fuentes, peleando cada día por un poco más de interlineado, un poco menos de color, un poco más de calidad, esperando 15 años a que se entendiera el valor de una imagen corpotativa, tragandose la rabia cuando los clientes después de cada cotización… No me hubiera gustado encarar esa época, pero nuestros maestros lo hicieron y mejor aún, ganaron.

Ganaron para nosotros. Hoy no tenemos que explicarle a la gente para que sirve un diseñador, no tenemos que hacer valer nuestro trabajo en las organizaciones, ellas nos buscan, nos necesitan, lo saben y cada vez nos necesitan más. Podemos facturar orgullosos, nos consultan y mejor aún, nos creen.

Ahora es el momento de dar nuestra pelea, ahora es nuestro turno y esta vez no es contra una sociedad cerrada y miedosa, es una pelea con nosotros mismos y con la manera como hacemos el diseño. Es una pelea en pro de la excelencia y la calidad. Nuestros clientes necesitan diseños eficientes, que aumenten el nivel de satisfacción que ofrecen sus productos y servicios. Empezamos a ocupar un lugar coyuntural en la industria y las comunicaciones y a esa supraconfianza que nos dan es un problema para nosotros. Nuestro trabajo debe estar a la altura de estas necesidades y espectativas.

Debemos renovar recursos, descubrir métodos, ampliar el espectro de nuestras herramientas. No podemos delegar el éxito de nuestros clientes a la pura intuición del diseñador, necesitamos saber identificar necesidades, investigar al usuario, definir requerimientos. Nuestras deciciones deben estar fundamentadas sobre investigaciones reales, sobre el trabajo multidisciplinario y sobre todo, deben provenir de diseñadores sin ego, que sean hijos de su tiempo.

Mónica Forero
Enero 2011

Best Practices for Designing Usable Websites for Kids

Esta es una interesante colaboración de Silvino Gonzales, gracias Silvino. Un tema bastante últil


Best Practices for Designing Usable Websites for Kids

Posted: 24 Sep 2010 03:30 AM PDT

Designing for young kids is something not a lot of designers think about until approached by a client who wants to target that age group.

But the truth is that kids in the 3-12 age group are using the Internet in surprising numbers. Ten years ago, it was rare for a child who hadn’t even yet reached school-age to use a computer. Now, there are a surprising number of websites specifically catering to them. And that number is growing all the time.

The Nielsen Norman Group, long known for their usability studies, has recently completed a study on the Internet habits and related usability issues often encountered by kids in the 3-12 age group.

The report is based on actual user studies, rather than just surveys asking kids what their internet habits and experiences are, and provide invaluable insight into the real usability issues confronting kids, and what users can do about it.

Below is just a brief sampling of some of the topics covered in the report and the study. The report can be purchased and downloaded from the NN/G website.

Myth: Kids Have Cutting-Edge Technology

A lot of us tend to believe that kids have access to cutting-edge technology. They have the newest computers, cell phones, and other gadgets at their disposal. While this may be more common among teenagers, younger kids often have outdated computers.

If you think about it for a minute, it makes sense. Kids in elementary school often aren’t as dependent on computers for schoolwork, and therefore parents often give them hand-me-downs (either their own or from an older sibling) or less expensive machines. This not only means that kids often have computers with slower processors, but may also be more limited in internet connection speeds.

Even the computers kids use at school are often older and outdated. School computers are often donated and budgets for new technology are often very limited. School computer labs may hang on to the same computers for five years or more due to budgetary restrictions. And often these computers aren’t particularly cutting-edge when they’re purchased.

Myth: Kids Understand the Technology They Use

A lot of adults look at kids using computers and assume they understand how they work. After all, a lot of these kids have grown up using computers and it seems like second-nature for many of them.

The truth is that just because kids know how to use something doesn’t mean they have any clue how it actually does what it does:

Like most adults who don’t understand how a refrigerator works, kids do not feel they need to understand the underlying mechanisms of the Web before using it.

Because of this, it’s important that designers don’t overestimate the knowledge of their visitors. It becomes more important as a user’s age decreases, as they have less experience in how technology generally works.

Myth: Kids are More Web Savvy Than Adults

Because kids often spend so much time using technology, people often assume they’re much more savvy online than adults. But the truth is, they have just as many problems with usability as adults do.

Don’t think that you can skip certain principles of good usability with the idea that kids will just figure it out. Kids don’t have any special powers that allow them to circumvent usability problems. And in fact, when talking about the youngest web users, they’re often much less savvy with the Internet than their parents. They have no experience online to draw from, and therefore are constantly learning new things.

The youngest users do not know where to click and what to do on a website. There are no rules because the users are not aware of them. Many of the inexperienced users do not know how to read. How do you tell children what they are supposed to do when they cannot read instructions?

That last part presents a particular challenge to designers. Visual cues are particularly important for sites with younger user groups. Even on sites where the target audience can likely read, remember that reading comprehension is still a huge variable among young children and keep your instructions simple and straight-forward.

Kids Have Little Patience Online

We all have a tendency to stop using sites that frustrate us because of poor usability or other issues. Kids and teens do so even faster than adults. If they have issues using a site, they’ll leave almost immediately, where adults might click around and try to figure it out.

Kids also get fed up with loading times for things like videos. This can be compounded by the fact that these kids often have older and less powerful computers than their older siblings or parents. Designers should be very wary of longer load times, or at least make it clear how long kids can expect to wait (ex, using a progress bar rather than just a “loading” text or animation).

We saw several kinds of reactions while users were waiting for Flash files to download, but they all showed their dissatisfaction with the website when they had to wait. The longer the users had to wait, the worse their reactions got. Many just clicked the Back button.

Kids Are Online to Be Entertained

Adults often go online for information. They check out news sites, visit portals, and use search engines. Kids, on the other hand, mostly go online for entertainment (and homework). They play games, check out sites about their favorite characters or celebrities, and otherwise have fun online.

If the site you’re designing isn’t strictly an entertainment site, adding entertaining elements like games or other interactive content can greatly improve the site’s engagement among younger visitors.

Because many kids look for entertainment on the Web, multimedia elements are very attractive when they serve content in a richer and more amusing way.

Take Into Account Poorer Motor Skills

Designers often forget about the physical differences between children and adults when designing a site. Kids are less dexterous than adults, and therefore have a harder time typing and manipulating a mouse. This means they tend to make more mistakes than adults.

Kids also had trouble using the mouse and they often clicked on the right button by mistake, and many didn’t know how to drag. They…often missed the target and clicked a different item close by, by mistake.

Designers should take care to make links and clickable areas large and well-defined, with buffer space between them to help minimize the number of mistaken clicks kids make while using their sites.

Kids Are More Likely to Experiment Online

Adults often have very strict preconceived notions about how things should work online. They’re used to sites they visit behaving in a certain way, and expect similar sites to act in similar ways.

Kids, because of their limited experience online, don’t have all those same preconceived notions about the way things are supposed to be. Because of this, they’re much more willing to experiment with different elements of a website. Kids will even sometimes engage in a “minesweeping” method of exploring a website, where they basically just click randomly hoping for a response.

Because of this, designers need to be careful to remove unnecessary and extraneous links from their pages (or move them to places where kids are less likely to click, like below the footer) so kids don’t accidentally click on content that’s unlikely to engage them (like an about page or information intended for parents rather than kids).

If a kid gets lost on your site, they’ll often leave rather than knowing to use the back button to get back to where they wanted to be.

Kids Don’t Differentiate Between Content and Advertising

Adults often have “banner blindness” and ignore promotional or advertising content on websites they visit.

Kids, partly because of their limited web experience, make little distinction between advertising and promotional parts of a website and the site’s actual content.

This is both good and bad. It’s great for advertisers, who can often lure kids away from sites they’ve intentionally visited much more easily than they can adults. For site owners, it can be detrimental, as kids often leave a site without even realizing they’ve left.

So What Does That All Mean?

If you’re designing a website for young children, it’s important to note the differences between the way kids use the Internet and the way teens and adults do. Kids are much less forgiving in a lot of ways than adults, and will more quickly abandon a site that doesn’t meet their needs and expectations.

If you’re a designer who takes on projects aimed at kids on a regular (or even occasional) basis, it’s worth checking out the full-length study from Nielsen Norman Group.

Understanding how kids actually use the internet (rather than how they say they use it, which often varies widely from the truth) will greatly improve your ability to create websites that are engaging for this often-overlooked group of Internet users.

For more information, you can purchase and download the full report from the NN/G website.

Written exclusively for WDD by Cameron Chapman.

The Best Website Taglines Around the Internet

A tagline can make or break a website (well, maybe not, but it is cool to be dramatic). Below you will find a collection of the best taglines around the Internet. Some of them are funny, some are clever; but all of them deliver the message! Hopefully it will serve as inspiration.

  1. The Straight Dope: Fighting Ignorance since 1973 (It’s taking longer than we thought).
  2. Maxim Philippines: The best thing that ever happened to men … after women!
  3. The Consumerist: Shoppers bite back.
  4. Random Acts of Reality: Trying to kill as few people as possible…
  5. Joshuaink: Same old shit, different day.
  6. The Superficial: Because you’re ugly.
  7. Smashing Magazine: We smash you with information that will make your life easier. Really.
  8. The Best Page in the Universe: This page is about me and why everything I like is great. If you disagree with anything you find on this page, you are wrong.
  9. Scaryduck: Not scary. Not a duck.
  10. The Art of Rhysisms: Chronologically inept since 2060.
  11. Needcoffee.com: We are the Internet equivalent of a triple espresso with whipped cream. Mmmm…whipped cream.
  12. Ample Sanity: Life is short. Make fun of it.
  13. Rathergood.com: The Lair of the Crab of Ineffable Wisdom – a load of stuff by Joel Veitch that will probably crush your will to live.
  14. The Breakfast Blog: In search of the best eggs in town.
  15. Dooce: Not even remotely funny.
  16. Pink is the new blog: Everybody’s business is my business.
  17. Shoemoney: Skills to pay the bills.
  18. Oh No They Didnt’t!: The celebrities are disposable, the content is priceless.
  19. YouTube: Broadcast Yourself.
  20. Waiter Rant: Do you want Pommes Frite with that?
  21. Newshounds: We watch FOX so you don’t have to.
  22. Sabrina Faire: All the fun of a saucy wench, none of the overpriced beer.
  23. Defective Yeti: A maze of twisty passages, all alike.
  24. All About George: All about George Kelly… you know, if you go in for that sort of thing.
  25. Go Fug Yourself: Fugly is the new pretty.
  26. kottke.org: Home of fine hypertext products.
  27. Slashdot: News for nerds. Stuff that matters.
  28. Gawker: Daily Manhattan media news and gossip. Reporting live from the center of the universe.
  29. Get Rich Slowly: Personal finance that makes cents.
  30. hi5: Who’s in?
  31. Fotolog: Share your world with the world.
  32. Jezebel: Celebrity, Sex, Fashion for Women, Without Aribrushing.
  33. Autoblog: We obssessibely cover the auto industry.
  34. Boing Boing: A directory of wonderful things.
  35. Perez Hilton: Celebrity Juice. Not from concentrate.
  36. DumbLittleMan: So what do we do here? Well, it’s simple. 15 to 20 times per week we provide tips that will save you money, increase your productivity, or simply keep you sane.
  37. Lifehacker: Don’t live to geek, geek to live!
  38. Gizmodo: The gadget guide. So much in love with shiny new toys, it’s unnatural.
  39. John Cow Dot Com: Make Moooney Online with John Cow Dot Com
  40. WebWorkerDaily: Rebooting the workforce.
  41. The Simple Dollar: Financial talk for the rest of us.
  42. TrafficBunnies: Making your hits multiply like rabbits.
  43. Mighty Girl: Famous among dozens.
  44. The Sneeze: Half zine. Half blog. Half not good with fractions.
  45. Buzz Marketing: Because everyone is entitled to my opinion.

tomado de:  http://www.dailyblogtips.com/the-best-website-taglines-around-the-internet/

Neuro Web Design

Susan Weinschenk, Ph.D. es autora del libro “Neuro Web Design: What makes them click?” este es su blogg y algunas de sus ideas:

http://www.whatmakesthemclick.net/

100 Things You Should Know About People

#1 — You Have “Inattention Blindness”
#2 — You READ FASTER With a Longer Line Length But PREFER Shorter
#3 — You Can Only Remember 3 to 4 Things At a Time (The Magic Number 3 or 4)
#4 – You Imagine Things From Above And Tilted (The “Canonical Perspective”)
#5 – You Make Most of Your Decisions Unconsciously
#6 – You Reconstruct Your Memories
#7 – You Actually Can’t Multi-Task
#8 – Dopamine Makes You Addicted to Seeking Information
#9 – Blue and Red Together Is Hard on Your Eyes (Chromostereopsis)
#10 – You Want More Choices and Information Than You Can Actually Process
#11 — Why You Can’t Resist Paying Attention to Food, Sex, or Danger
#12 — When It Comes To Technology You Definitely Act Your Age
#13 — Want to Change a Habit? Use Fun, Surprise, and a Crowd
#14 — Reading Text Online Is Not Fun
#15 — If You Use Social Media Without Laughter You Aren’t Being Social
#16 — The Ability to Delay Gratification or Not Starts Young
#17 — Your Unconscious Knows 1st
#18 — What People Look At On A Picture Or Screen Depends On What You Say To Them
#19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read
#20 — Your Attention Is Riveted By Pictures of People
#21 — You Overestimate Your Reactions to Future Events
#22 — Peripheral Vision: Keeping You Alive or Channel Surfing?
#23 — You Are Hard-Wired For Imitation And Empathy
#24 — You Are Most Affected By Brands And Logos When You Are Sad Or Scared
#25 — Trust Your Gut Or Be Logical? It Depends On Your Mood
#26 — Culture Shapes Our Brains
#27 — We Go Below The Fold
#28 — Things That Are Close Together Seem to Belong Together
#29 — Brand Names Talk To Our “Old” Brains
#30 — Our “Strong Tie” Group Size Is 150 People
#31 — The Desire For Control And Choice Is Built In
#32 — Synchronous Activity Bonds The Group
#33 — Bite-Sized Chunks Of Info Are Best
#34 — Too Much Stress Results In Poor Performance
#35 — People Make Mistakes
#36 — People Are Inherently Lazy
#37 — People Assume It’s You, Not The Situation
#38 — Even The Illusion of Progress Is Motivating
#39 — Your Mind Wanders 30% of the Time
#40 — You’re Easily Influenced, But I’m Not
#41 — Your Most Vivid Memories Are Wrong